Experiential Trends

Posted February 25th, 2020

The last decade has seen an increased demand for improved experiential reporting and analytics.

Posted November 6th, 2019

How the three Es (Experience, Environment and Engagement) lead to successful activation in the beauty industry.

Posted May 15th, 2019

In an ever more tech-oriented world, we argue that emotion created through experience is the best path forward.

Posted December 20th, 2016

With the end of 2016 fast approaching, much of the industry will be giving some thought to the experiential trends that will gather momen...

Posted March 3rd, 2016

With the news that WHSmith stores in travel retail have outperformed its high street counterparts over a 20-week period to January 16 201...

Posted November 19th, 2015

Spreading the Love. A kind gesture, a random act of kindness, a good deed. All are defined as; a selfless act performed by someone who wa...