We designed a ‘makery’ pop-up experience for the launch of the new Cookeez Makery toy from Moose Toys. A fully branded immersive experience with two distinct sensory-led experiences for an exclusive content grab of the new, unique toy.

The invite only guest-list was for VIP Influencers and their children who had individual appointments to meet our resident chef and make their very own dough in the bakery section – only to then watch it magically transform into their very own scented, heated Cookeez plush inside the oversized Cookeez oven.

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