New York Bakery Co

We created London’s first NYC Block Party to create the perfect backdrop for city-goers to enjoy the ultimate breakfast NYBCo. bagel.

At the heart of the event was our NYBCo. airstream, open to serve breakfast bagel’s that were full of character and full of flavour – just like our city.

Using NYBCo. Deli Dollars that visitors received at arrival, they chose from 5 tasty breakfast bagel options and enjoyed bottomless coffee from the pot – all served by our genuine New Yorkers to wherever you were hanging out… whether that was playing classic games like dominos and getting creative on our NYC graffiti wall.

There were also some surprise performances from our “secret singers” who performed show tunes from classic Broadway musicals throughout the day.