House of Noodles was a free, interactive pop‑up experience held at Outernet London in December to celebrate the UK launch of its new plain noodle range.Using the concept Noodles Redoodled – we transformed the space into a playful, multi‑sensory environment blending taste, visuals and interactive installations.

Highlights included various bespoke installations including the noodle‑inspired “Noodley Couch,” a floor‑to‑ceiling hanging noodle tunnel complete with giant chopsticks, a photo‑friendly giant noodle wall and a claw‑grabber game dispensing noodle‑themed/ LKK prizes.

Visitors could also enjoy the freshly cooked noodle samples paired with delicious Lee Kum Kee sauces while exploring the immersive art, sound and digital displays that brought the brand’s new Egg, Ramen, Knife‑Cut and 4‑Flavour noodles to life.

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