Voltarol x London Marathon

For London Marathon 2025 we created an eye catching activation for Voltarol to raise brand awareness of the Voltarol range of products.

To promote the message that the range of Voltarol products provide effective pain relief by targeting the source of pain to help you rediscover the joy of movement, our giant boom box on mile 21 – otherwise known as Rainbow Row! Celebrating the Joy of Movement across our entire nation.

To bring the party vibes to this famous strip of the Marathon route, we adapted a shipping container into the giant boom box complete with a large LED screen that live streamed the runners from the rooftop as they approached.

A DJ and live dancers performed on top of the boom box all day, encouraging the runners to ‘Do the Volt’ as they passed. VIPs could also access the rooftop for a better view of the runners and for further brand awareness, branded bucket hats we’re distributed to spectators creating a sea of Voltarol orange heads throughout the entire mile.