Posted February 12th, 2015

Top 5 Tips from the Experiential & Events Experts

OK, I’ll admit it can be a clichéd, cringe-inducing day of the year that many would rather avoid, but if you’re hoping to give that ‘special someone’ a Valentine’s Day experience to remember, relish and rabbit on to their friends about, you could do worse than to take some tips from experiential and events experts. After all, we’ve been planning large-scale events and brand experiences for years, so why not pass on our top tips? You may be planning an event for 2 rather than 2000, but the same principles still apply.

So…. here are Jackanory’s top 5 tips for creating a Valentine’s Day experience for you and that ‘special someone’ to remember:

  1. Factor in a serious dollop of fun! Plan something you know both of you will enjoy and plan to appeal to all the senses. It goes without saying that if an experience is fun, interactive and multi-sensory (ahem – less of the sniggering please) it will be far more engaging and memorable.
  2. Careful planning and management. Yes, it may sound boring, but careful planning is essential for creating a memorable experience. Whether a cosy dinner à deux or a flash mob singing a proposal (really?!), pay attention to the detail, work out what needs to be done by when, write a plan and stick to it.
  3. Don’t try to do it all on your own. Know your limits and enlist help where needed. Less multi-tasking and more focus is the recipe for a successful event, whatever the size. Don’t be afraid to ask lots of people for help – just ensure you, as the leader, clearly communicate who is responsible for doing what and by when. That way, you’re less likely to be a sweaty, panicky mess of an individual as the ‘hot date’ approaches.
  4. Know your budget. And stick to it. If that ‘special someone’ is expecting the moon on a stick, be realistic and manage their expectations. “The moon on a stick is very expensive, darling. In fact, it’s actually impossible. Think pineapple on sticks instead.” Don’t promise the earth (or moon) if you can’t deliver it.
  5. And finally…know your story. What do you want the experience you’ve planned to say about you as a person? That you’re thoughtful? That you’re fun? That you’re into reading / love music / guinea pigs / are a demon accordion player? (Sounds a little odd if you ask me…) Think about all the little details that will help to sell you and your unique ‘brand’. Get your personal brand story right, integrate it and amplify it in every little detail and you’ll be sure to create a Valentine’s Day experience that’ll be talked about for weeks to come… And that can’t be a bad thing, can it?

Want your brand story to be told through unique and memorable events and brand experiences? Get in touch and tell us your tale…

We are Jackanory. Because every brand has a story.